Sunday, February 23, 2014

De-Macaulayization - 3

Some relatives of mine visited Israel recently.  They had a language problem, most of the people understood no English, only Hebrew.   This was surprising to me, I thought that American influence on Israel was much greater. 

(via Shadow Warrior) In the first of a pair of recent articles in the Hindu, Shekar Swamy (Group CEO, RK Swamy Hansa, and Visiting Faculty, Northwestern University) points out that in India, English is not used as much as one might think, and that vast pools of talent are left untapped by requiring English.

In the second article,  Swamy points out that of the top ten countries in volume of exports (China, USA, Germany, Japan, France, South Korea, the Netherlands, Russia, Italy and UK) all of them conduct their business in their native language.
We often hear that India’s success in IT is only due to the predominance of English in the country. While it has been useful to have a pool of English-speaking people to draw from for the IT industry, to conclude that therefore English should be the dominant language is hugely misleading. 

Take the case of Samsung Electronics. Among the predominant IT companies in the world, it from South Korea where the Korean language is predominant. 

Set up in 1969, Samsung in 2012 recorded global sales of $189 billion which is higher than the sales of the two tech giants IBM (sales $105 billion) and Microsoft ($78 billion) combined. This demolishes the theory that English has to be the predominant language of the country for success in the global IT world. 

What is required for success is a clear intent, converted into powerful strategy and backed by relentless execution --- and not the English language.
 His conclusion:
The negative impact of this policy on the country has been huge, with the masses kept out of participating in the development of the nation by a linguistic wall, resulting in perhaps the largest underutilisation of human capital ever. At a time when the country was required to be participative, democratic and all inclusive, laying emphasis on English made the nation become a preserve of the exclusive and the elite.

and

While English can remain optional, every Indian should have the opportunity to get ahead on the basis of knowing his/her own language. There will be a surge in growth if people are able to learn and grow and participate in their own language.

Thinking afresh on the language issue will be hugely beneficial. Is any political party willing to see this opportunity?
My take is that there are some logistical barriers, especially the fact that India has scores of millions of speakers of each of about fourteen major languages, that already major literary languages.  By the same token though, there is a huge audience for any decent quality translations and for original books.





 

Comments (7)

Loading... Logging you in...
  • Logged in as
I'm just back from India and can say that it the big cities many people speak English, so its quite convenient to work there. If you go however to the more rural places its more hard to find people who speak English. I recently started to learn Spanish - since this language is so popular it might be useful to know it.
"... there is a huge audience for any decent quality translations and for original books ...".

I don't think that's true; partly because most people are functionally illiterate and partly because they can't afford books. In Bengal, a book that sold a thousand copies used to be considered a bestseller in the days before TV. Not sure what the situation is now.
3 replies · active 579 weeks ago
Yes, still small in absolute terms. But growing. Rapidly.
http://www.hindustantimes.com/india-news/newdelhi...

From 2012:
"Consider this: online retailer Flipkart’s sales of Hindi and regional language books have multiplied tenfold in the past year."

"Bengali and Marathi language publishers too are witnessing a boom in business. “There is a rise of about 40% in our annual sales after we tied up with Flipkart last year."

"This interest in Indian language literature is not a one off.

“We have lots of repeat customers for all Indian language books, confirming our view that there is a huge market for them," says Ankit Nagori, VP (retail), Flipkart. Hindi (40%), Bengali (22%) and Marathi (20%) accounted for the lion's share of Flipkart's surging local language sales.

His view is supported by Neeru Sharma, corporate development director at Infibeam, another prominent online book retailer, "There is a rise of about 28% in sales of language books through our website compared to last year. We are shipping these books to both tier-1 and tier-2 cities. The buyers are generally in the 20-35 age group and many of those who buy English language books also order regional language books."

And what are the best-selling books on Flipkart? They're classics like Madhushala by Harivansh Rai Bachchan in Hindi, Feluda Shamagra by Satyajit Ray in Bengali, Batatyachi Chal by PL Deshpande in Marathi."
Upon further thought, the word "books" distracted me from the major form in which readers in Bengal used to get their fodder; magazines. Most of Satyajit Ray's books (Feluda, Shanku etc.)first came out in serialized form in magazines such as "Anandamela", "Sandesh", and "Desh" and in complete form in thick "Puja Barshiki" magazines published during the Durga puja season. All the best Benagli writers of that generation, Premendra Mitra, Ashapurna Devi, Sunil Gangopadhyay and numerous other published their works first in magazine form. So, even though bestsellers in book form sold only 1000 copies, magazines containing the same material sold in the lakhs.
So true! I too had completely overlooked that.
Book statistics are notoriously had to come by, but in the ten year old statistics I found, about 82,000 titles were published in India, with a bit more than 25% in Hindi, perhaps 20% in English, and the rest quite likely in other Indian languages. It seems plausible that the non-English titles have grown significantly in the intervening years.

I have no clue as to how many copies are sold in each language, but the Flipkart data suggests that non-English demand is rapidly growing. There still seems to be a strong demand for learning English in the world though, if the Duolingo course picture is any guide (initially all for teaching other European languages to English speaker, but all new courses all teach English, Spanish, or German to speakers of other languages.)
1 reply · active 579 weeks ago

Post a new comment

Comments by