Sara Marie Watson in The Atlantic.
Bradley Horowitz, Google's Vice President of Product for Google+:Sara Marie Watson writes:
Until now, every single Google property acted like a separate company. Due to the way we grew, through various acquisitions and the fierce independence of each division within Google, each product sort of veered off in its own direction. That was dizzying. But Google+ is Google itself. We're extending it across all that we do -- search, ads, Chrome, Android, Maps, YouTube -- so that each of those services contributes to our understanding of who you are.
“To me, the result of this consolidation that gives me cause for concern is the fundamental integration of my entire digital life. When you start pulling together email data with browser data, that really begins to paint a near-complete picture of a life lived on the internet. It's not just search terms, not just circles of friends. It's every last digital scrap of me.”