But the Times made one more mistake -- one which it alone could make, and which I think ultimately led to yesterday's meltdown. Most newspapers adopted the always dangerous strategy of trying to become more like one's competitors rather than establishing the defensible position of being even more true to oneself. Like most newspapers, the Times decided to become more timely, more hip, and more judgmental than the electronic media -- when it should have become better reported, more objective, and better written; professionalism being the one arena where the new competitors would have a hard time competing. - Michael S Malone, How the New York Times Fell Apart.
This is something I have long believed. The only problem is that perhaps there isn't enough of a market for a better reported, more objective, better written newspaper with high standards of professionalism. This being a country where professionals for whom English is a second language write better than the natives; a country that reelected George W Bush, a country that made Rush Limbaugh and Bill O'Reilly into stars.
Neither professionalism nor competence is a value for the majority, and there in lies the real story of the NYT's decline.