Three views of Apple's iPhone from the material at apple.com.
This is a reworking of a familiar interface into something new and more useable.
How many other unnoticed opportunities are out there?
David Pogue, NYT
"Remember the fairy godmother in “Cinderella”? She’d wave her wand and turn some homely and utilitarian object, like a pumpkin or a mouse, into something glamorous and amazing, like a carriage or fully accessorized coachman."
"Evidently, she lives in some back room at Apple."
"Every time Steve Jobs spies some hopelessly ugly, complex machine that cries out for the Apple touch — computers, say, or music players — he lets her out."
Why can't the world compete in reinventing itself in this way? (instead of e.g., like the Taliban?)
The project to put together the iPhone was launched two and a half years ago, when Apple's stock was between 6 and 20. In most places I know of, such dire straits means a severe cut back on innovation.
Why doesn't Detroit have this sense of style?
Pedestrian industrial components can be put together into gorgeous product.
I'm hanging on to my few Apple shares!
Why isn't visioneering like this encouraged at work?